Summit Financial Corp, an auto finance company in the Southeastern United States, increased electronic adoption for online correspondence and payments from zero to more than 70% in just twelve months.
“CEDAR CX Technologies has given us the necessary tools and technology to support and communicate with today’s customer the way they expect to be communicated with. We received positive feedback from many of our customers on improved communications and the self-service customer portal.”
CEO Summit Financial Corp.
To be competitive in today’s auto finance space, virtually every company needs a web presence beyond a simple website. Modern consumers, particularly millennials, expect mobile self-service capabilities, alerts, reminders and a fast and easy way to communicate with their auto lender. Summit Financial Corp. (Summit) recognized the increasing need for an advanced online presence and engaged CEDAR to analyze existing business processes, customer communications, print operations, and payments. CEDAR’s professional services team was able to determine the main challenges that Summit needed to overcome in order to be competitive in the 21st century auto lending space.
CEDAR worked with Summit to determine the Use Cases relevant to their current state and to define what was needed from a process and technology perspective to address the existing challenges.
CEDAR re-designed Summit’s correspondence with a consistent look and feel to strengthen the company’s branding. Next, in partnership with Summit Senior Management, CEDAR created and implemented a public website for Summit Financial Corp. The goal was to deliver a simple, easy-to-use site that could take advantage of white space and exploit opportunities for online marketing. Finally, CEDAR added customer self-enrollment and customer account self-management and payment capabilities to the website and helped Summit move to a more cost-effective payment processor and banking relationship.
THE RESULTS:The project generated the following benefits for Summit:
CEDAR CX Technologies provides a Customer Experience (CX) Platform delivered as a hosted managed service. Our proprietary, configurable platform supports B2B and B2C omnichannel communications and replaces outdated and limited tools. www.cedarcx.com
Questions about how you can realize similar results with CEDAR? Give us a call at (770) 395-5060 or email us.